Willy Alert

With all the bad press coming out of China about melamine contamination in everything from pet food to baby food to (horror of all horrors) chocolate, I thought I'd seen it all. Well, apparently not. It seems now that your willies may be involved in this debacle. The CBC has reported that chocolate flavoured body spreads (the kind you buy in sex shops) are also contaminated with the stuff.
From my understanding, melamine was added to these other food products to artificially elevate the estimates of protein content. Why then, is it being added to chocolate flavoured body spreads? I should think that protein content would be the least of your concerns during this type of activity.
Am I wrong?
By the way, I know this picture is not of a willy, nor is probably chocolate flavoured body paint, but it is damn freaky, non?